Napolitano
Project presentation - Napolitano x Tayeb Koncept
A bespoke logo for a premium Italian brand
For Napolitano, a company dedicated to high-end Italian gastronomic products, our studio Tayeb Koncept crafted a unique visual identity that blends tradition, modernity, and refinement.
At the heart of the project: a powerful and evocative logo, supported by a comprehensive visual identity system designed to enhance the brand universe across all media.
Our modest contribution:
- Visual identity design (logo)”
- Global communication strategy for the project
A refined and symbolic calligraphic logo
The logo is built around a calligraphic “N” with an elegant, handcrafted style, set within a finely detailed circle adorned with subtle graphic symbols. These elements evoke Italian heritage, artisanal elegance, and an eye for detail. The circle symbolizes unity, nobility, and the finesse of Napolitano’s products.
In the lower right part of the circle, a stylized tomato and basil leaves bring a colorful, organic touch—a visual signature that captures the freshness, natural quality, and culinary passion of Italian cuisine.
The NAPOLITANO wordmark features a modern, clean, and trendy font, perfectly aligned with contemporary luxury codes. The contrast between the hand-drawn “N” and the structured typography creates a strong and balanced visual identity.
A complete and scalable brand identity
Around this logo, we developed a tailor-made brand guidelines document, ensuring visual consistency across all brand applications.
🔹 Color Palette:
A refined blend of deep black, off-white, basil green, and tomato red — a subtle nod to the Italian flag.
🔹 Typography:
A combination of elegant fonts with a contemporary touch, selected for their legibility and strong personality.
🔹 Packaging Designs:
We also created several packaging proposals (product labels, boxes, pouches…), showcasing the logo in minimalist, well-balanced, and visually impactful compositions.
Each packaging variation reflects the brand’s premium values, while emphasizing the artisanal and authentic origin of its Italian products.
A bold identity for a brand of taste
With this visual identity, Napolitano gains a highly recognizable brand image, both elegant and meaningful.
At Tayeb Koncept, our mission is to reveal the soul of each brand through coherent and powerful graphic creations.
Enjoyed this project?
We’d love to hear from you! Share your thoughts, give us your feedback, or get in touch with our team to discuss your own brand identity.
At Tayeb Koncept, every logo tells a story — yours could be next.
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