Marines vente services
Marines vente services
Presentation of the Logo and Visual Identity Redesign for MVS Marine Vente Services
MVS Marine Vente Services, specializing in the sale and rental of pleasure boats, entrusted our team with the task of redesigning its logo and visual identity. The goal of this redesign was to modernize the company’s visual identity while maintaining its strong connection to the nautical industry and its image of reliability and professionalism in Morocco.
The new MVS Marine logo was designed to reflect the company’s core values: quality, expertise, and passion for the sea.
We opted for:
- Clean and modern lines, evoking both the dynamism and elegance of navigation.
- A selection of subtle, marine-inspired colors, with shades of deep blue-green and white, symbolizing trust, serenity, and escapism.
The logo now embodies the perfect balance between tradition and modernity, enhancing the brand’s recognition among its clientele.
Our modest contribution:
- Brand strategy and consulting
- Creation of the visual identity, including the logo and graphic guidelines
Logotype
The visual identity guidelines
To complement this new logo, we developed a comprehensive, cohesive, and functional visual identity guide:
- Color Palette: Dominant marine tones (blue-green, green, white, and a touch of pale yellow) to reflect the nautical universe and create an atmosphere of serenity and reliability.
- Typography: A modern and legible font, suitable for both digital and print media, ensuring clear and elegant communication.
- Iconography and Motifs: Graphic elements inspired by the sea and navigation, such as waves, incorporated into visual materials to reinforce the maritime identity.
- Communication Materials: The visual identity has been adapted across various media, including business cards, brochures, the website, signage, and boat branding
The MVS file
The visual identity guidelines document outlines all the graphic specifications that designers must adhere to when using the visual identity across all print and digital media.
With this redesign, MVS Marine Vente Services now benefits from a modern, professional, and impactful visual identity, perfectly aligned with its ambitions and industry. This work enhances its visibility and credibility while appealing to a discerning clientele passionate about boating.
For more information about our design and communication services, feel free to contact us
